Laal Lipstick

have you been briefed?

Connect an audience to a brand's product or service in a way that wasn't possible 3 years ago. The deal is to do impactful advertising for societal good by using technology in a new way.

The team

Rutva Shah

Fioana Luthra

Aman Malik

Vanshika Lakhani

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Translation for folks not familiar with Hindi, a language from India: Laal means Red.
Red lipstick is often used by married women to signify and celebrate their marital status. It is a beauty staple even for women from lower economic backgrounds.

Story time!
The case video was uploaded on YouTube for ease of access to the Cannes Future Lions jury. Surprisingly, we hit 100k organic views, had many people comment about how much they appreciate our idea and even post about our work on LinkedIn. It was truly unexpected and made us overwhelmingly happy. If you are wondering...we didn't win the metal. But we won hearts of the people of India and that was a big motivation. The impact that you see below is real and verifiable.