Accomplice:

Lauren Trujilo

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Case Note:
Come up with product creation idea that motivates people to clean their houses more often.

What was the suspect thinking?

People don't find time to clean their homes and stay fit. In a fitness driven world, they compromise on cleaning to build those muscles for aesthetics. However, cleaning for 2 hours can help burn 200 calories. That plus Mr. Clean's sexy persona with a fit bod means only one thing drum roll a home workout DVD which has Mr. Clean teaching people to clean their houses as workout.

How was this executed?

Exhibit 3123: Suspect's statement

Exhibit 3346: The Executions

Bus stops are where people are caught in deep thought about their next workout or the state of mess in their house. The perfect place to tell them that the perfect solution is merging both.

Exhibit 3346: The Executions

The subways give you the moments to drown in guilt of blowing off money on gym membership and transforming your house into a mice hole. Well, we want to give you a moment to rebuild your life and your muscles.

Exhibit 3346: The Executions

All the gym enthusiasts love scrolling through pinterest to find their it girl/boy aesthetic. Well, that's why it is the best place to tell them that what would give them the main character energy is our workout DVD.

Exhibit 3346: The Executions

And finally to catch hold of all those people super engrossed in their workouts while their homes need immediate attention - a Spotify ad that tells them they are better off at home staring at Mr. Clean.