Accomplice:

Carlos Rodriguez

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Case Note:
Create an interesting campaign for a beverage brand.

What was the suspect thinking?
Red Bull as a brand that has always stood for staying up for all-nighters, jumping out of the window and making preposterous advertisements. However, they have never been positioned as the brand that fuels the impossible. Ooh. Interesting. Another truth is that people are so consumed by the curiosity of "how did this impossible thing happen?". Simple. It was Red Bull.

Is there a clear motive behind this creative crime?
Exhibit 5192: Manifesto

Is there evidence available of the creative crime?
Exhibit 5298: OOH series