Spotify

have you been briefed?

Indians aren't getting the Spotify premium subscription. Why? Because in a price conscious society, Spotify's current premium offerings aren't enough. Therefore, Indians are opting for alternatives or resorting to download illegal versions of the application. What can Spotify do?

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PS: To do justice to the brand I am working for, my strategy for consumer journey intervention has been designed to look like the different interfaces of Spotify. Deep dive to know the strategy.