Accomplice:

Fiona Henne

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Case Note:
Create a campaign for Sean Cassey Animal Rescue that creates awareness about the foundation, encourages donations and adoptions.

What was the suspect thinking?

Campaigns for rescue and adoption centres are saturated with emotional stories that make the viewers a little jaded to the very real situation - the animals would love to be adopted. We decided to make these furry beings the centre of attention, the stars, the divas that they truly are for a reality tv show that New Yorkers can consume on TikTok. We know they love drama, now they can love our real housepets waiting for their furever homes.

How was this executed?

Exhibit 4123: Suspect's statement

Exhibit 4346: The Executions

In true reality tv show fashion, nothing starts without a jaw dropping introduction of the stars of the show. We introduce ours on the official handle. It's official. It's happening.

Exhibit 4346: The Executions

No reality tv show announcement is complete without the massive billboards. Our stars deserved a spot too!

Exhibit 4346: The Executions

No reality tv show happens without the show. Ours will be streamed on TikTok. No drama happens without the BTS. Viewers can catch up on behind the scenes on Instagram.

Exhibit 4346: The Executions

This show also comes with the fun and frills. Viewers can vote for their favourite stars and send some extra love.

Exhibit 4346: The Executions

And it all culminates with a finale. A community viewing in Prospect Park and a perfect opportunity for viewers to adopt their favourite cast. We hope we don't cause dog fights, you know fights over a dog.

See you next season!