


2x Merit Winner in Young Ones Student Awards 2026.
Merit for Integrated Campaign
Merit for Experiential & Immersive


What happens when Walmart decides to become a mom?











Walmom started dropping some fiery comments under the kids' posts!






She proceeded to invite them in on her Instagram broadcast channel to keep in touch with her precious babies.








The messages started flying through and the mom energy was lighting up kids' screens.






With the hotline number posted in and around the campus, she made sure she was a call away.


Walmom even recruited moms to show up in person to pick up kids for trips to Walmart.
Partners:
Fiona Henne
Gavin Johnson


