Up first are all the stops about

advertising campaigns—

BECAUSE

let’s be honest,

that’s why you and I are here ;)

Now, I firmly believe that advertising has the power to bring a positive impact.

Enter the 21 GRAMS brief for D&AD 2025

because consent        created equal,

but consent can create equals.

isn't

Some campaigns spark meaningful conversations; some make a brand cool enough for Gen Z.

Vaseline wanted to do just that with the Young Ones 2025 brief.

The consequence?

one

of a

kind

A

DIGITAL

HUNT

Campaigns can be about products, but some intend to make bøld statements.

So, for Myntra's brief in Kyoorius 2024,

we redefined what a fashion statement could be.

And then, a silly, dramatic owl said we should do our lessons. NOBODY CARED.

So, he came to us via Young Ones 2025.

We found a way to get people talking about Duolingo.

**Without needing him to be dead.

I ain’t a gamer, but I can play the game ;)

And that’s exactly what I did for an out my zone

Xbox brief for D&AD 2025.

of comfort

Another moment I grabbed?

Turned a real, ad-ridden Spotify experience into a strategic consumer journey plan.

PS: Still didn’t get premium—because advertisers listen to ads.

No harm caused, right?

But what’s actually risky? A USA-market brief for a product I’ve never even tasted.

That didn’t stop us from milking our creative juices for the Footlong Cookie. And…

Could it BE any crazier?

Now coming to the guilty pleasure that trumps us all—

Netflix and chill.

No, not the chill you think.

So that was the truth from my red lips for Cannes Future Lions 2025.

I wanna be your end game.

I wanna be your A team.

Que to: End Game by Taylor Swift

Apart from advertising campaigns, I’ve been a producer’s assistant or the director’s assistant on several ad shoots.

Or, I was making a shocking documentary or a silent short film.

And when I was my introverted self, sitting still, I authored a novel and contributed my work to two anthologies.

However,

there are always words and emotions that can’t find a place anywhere.

And you can’t just leave them safe and stranded.

So, I let those inklings simply f

l

o

w

If you’ve scrolled this FAR,

you’re probably a tad bit curious about the person behind all this madness.

Well…

YOU GOT ME.

Guilty as charged.

Cuffed by a detective from 99th precinct?

Appreciate a Brooklyn 99 reference? Yes?

But seriously:

Let’s talk about you.

What are we making next?