A small piece of cosmetic for the bigger picture, the greater good.

Laal Lipstick. For underprivileged women with anaemia.

A quiet, bold idea that hacks the local stalls. And accidentally went viral.

“That’s the truth from my red lips.”

Contribution: Ideation, case script and video

Skills: Writing, Prompt Engineering, Photoshop

Laal Lipstick

And my lips don't lie.

Consent        created equal,

but consent can create equals.

samatāsūtra, inspired by the legacy and art style of the book Kamasutra.

A visual, tactile and audio-driven book for people with Down syndrome and Fragile X syndrome to learn consent.

Contribution: Strategy, Design and Writing for Case Boards

Skills: Writing, Photoshop, Prompt Engineering

isn't

samatāsūtra

And then we dunked the foot long cookie into the milk of our creativity.

Could it BE any crazier?

Gen Z sells foot pics to earn money.

We saw an opportunity and said:

“Get them to sell foot (long) pics.”

Contribution: Strategy, Design, Case Script

Skills: Photoshop, Prompt Engineering, AI Voice Over Generation, Writing

Foot

^

long

fetish

The cookie crumbs were dusted off and I went back to my playlists.

But the music was interrupted by ads.

Boom.

Spotify consumer journey intervention plan.

Because if you want them to get premium, make it truly premium.

PS: I still listen to ads. As an advertising creative, you gotta do what you gotta do.

Ad breaks to breakthroughs

I ain’t a player, but I played the game.

Picked an out my zone brief.

And celebrated players everywhere and whatever screens they play on.

Contribution: Strategy, Writing, Design

Skills: Photoshop, Writing

of comfort

If it has a screen

And my creativity has all taken other forms...

I’ve been on sets as a producer’s assistant or director’s assistant for ad shoots.

Or I was making a shocking documentary or a silent short film.

And when I was my introverted self, sitting still, I authored my debut novel and contributed to two anthologies.

But sometimes, it’s also about helping your words and emotions find the right place.

Because you can’t just leave them safe and stranded.

So, I let those inklings simply f

l

o

w

Inklings

If you’ve scrolled this FAR,

you’re probably a tad bit curious about the person behind all this madness.

Well…

YOU GOT ME.

Guilty as charged.

Cuffed by a detective from 99th precinct?

Appreciate a Brooklyn 99 reference? Yes?

Now that you’ve got me...

Let’s talk about you.

What are we making next?

The story so far...