Up first are all the

advertising campaigns

BECAUSE

let’s be honest,

that’s why you and I are here ;)

Now, I firmly believe that advertising has the power to bring a positive impact.

Enter the 21 GRAMS brief for D&AD 2025

because consent        created equal,

but consent can create equals.

isn't

samatāsūtra

Therefore, from research to creative strategy, and building every word and visual on the case boards, I penned it together, one thought at a time.

Some campaigns spark meaningful conversations; some make a brand cool enough for Gen Z.

Vaseline wanted to do just that with the Young Ones 2025 brief.

The consequence?

one

of a

kind

A

DIGITAL

HUNT

102 Not Found

So, writing the chase in the form of case video and designing its trail?

All part of my personal hunt!

Campaigns can be about products, but some intend to make bøld statements.

So, for Myntra's brief in Kyoorius 2024,

we redefined what a fashion statement could be.

MYNTRA BØLD

And my fashion? Strategy, writing and designing the case, I wove them together, thread by thread.

And then, a silly, dramatic owl said we should do our lessons.

NOBODY CARED.

So, he came to us via Young Ones 2025.

We found a way to get people talking about Duolingo.

**which did not need him to be dead.

Duo Clasico

And wrote the case story while managing creative coordination without ruffling any feathers.

I ain’t a gamer, but I can play the game ;)

And that’s exactly what I did for an out my zone

Xbox brief for D&AD 2025.

of comfort

If it has a screen

And

Levelled up with design only mode, no cheat codes.

Another moment I grabbed?

Turned a real, ad-ridden Spotify experience into a strategic consumer journey plan.

PS: Still didn’t get premium—because advertisers listen to ads.

No harm caused, right?

Ad breaks to breakthroughs

Meanwhile, I mapped the strategy and designed it to wrap it like Spotify because every note needs to feel correct.

But what’s actually risky? A USA-market brief for a product I’ve never even tasted.

That didn’t stop us from milking our creative juices for the Footlong Cookie. And…

Could it BE any crazier?

Foot

^

long

fetish

What was crazy fun for me? Strategy, design and AI prompt engineering, baking all of these into this campaign.

Now coming to the guilty pleasure that trumps us all—

Netflix and chill.

No, not the chill you think.

Your heart goes tudum

Crafted a strategy and also tried to conceptualise a film so smooth it could star in a Netflix drama itself.

So that was the truth from my red lips for Cannes Future Lions 2025.

I wanna be your end game.

I wanna be your A team.

Que to: End Game by Taylor Swift

Our end game? We accidentally went viral ;)

Laal Lipstick

And how did I play a part? Wrote and designed the case video by a lot of prompt engineering magic. Some end games are built frame by frame.

Apart from advertising campaigns, I’ve been a producer’s assistant or the director’s assistant on several ad shoots.

Or, I was making a shocking documentary or a silent short film.

And when I was my introverted self, sitting still, I authored a novel and contributed my work to two anthologies.

However,

there are always words and emotions that can’t find a place anywhere.

And you can’t just leave them safe and stranded.

So, I let those inklings simply f

l

o

w

Inklings

If you’ve scrolled this FAR,

you’re probably a tad bit curious about the person behind all this madness.

Well…

YOU GOT ME.

Guilty as charged.

Cuffed by a detective from 99th precinct?

Appreciate a Brooklyn 99 reference? Yes?

But seriously:

Let’s talk about you.

What are we making next?

The story so far...