One image, two children, a world of conversation: This copywriting project for Merwans Bakery uses birthday wishes to spark a powerful message about inclusivity.
In a single Instagram post, one child celebrates a birthday with a Merwans cake, while another watches longingly from outside. The caption, “One has what the other desires,” and the tagline, “A Cake For Everyone, Since 1978,” highlight Merwans' commitment to inclusivity. This project positions Merwans as more than a bakery—it’s a brand dedicated to making birthdays special for all children, sparking a conversation about social equity and joy for everyone.
